Our Work

Consultancy

Development

What we did

Brief

Santander UK required a digital strategy session for their digital team to provide a foundation for the deployment of a successful mobile/digital strategy.

What we did

B60 ran a digital strategy session for Santander and helped their employees build out effective business cases and quickly establish a key value proposition.
The session aided Santander and contributed to the alignment of deliverables to business needs, in addition to teaching the delegates the ability to collaboratively go about rapid deployment of digital projects.
The tools we provided Santander gave them an ideal stepping-stone for implementing a project rapidly.

Objectives

The large banking group wanted to get the most from any digital idea and also needed to develop a top-level strategy for making ideas a reality.
Their digital team wanted to be educated around the placement of mobile within their digital landscape and to understand the impact emerging tech would have. A full mobile audit was identified as a critical requirement to their digital success moving forwards.
Focusing on Android and iOS specifically, Music Magpie aimed to improve its design and User Experience to increase the rate of conversions while mirroring the native experiences expected by users.
The primary objective was to construct a roadmap for moving the IRFU’s complete suite of digital offerings forwards.

This was supported by secondary objectives including providing a full written review of the IRFU’s digital performance, a quantitative review of all analytics and a comprehensive series of stakeholder interviews and analysis.

In the short term we needed to ensure that Forever’s User Experience was as compelling as possible in order to ensure optimum uptake of the application. In the longer term, the objective is to steadily bring in features to improve the profitability of the product.



BPP wanted to develop a sales/marketing tool to increase the number of applications to BPP University and give potential students an insight into their courses and programmes.


This complex system held information vital for a successful sale, yet it limited the ability of Brother representatives to pull together a proposal on demand.

Instead, they had to go back to base, extract the relevant data, write a proposal and then e-mail it back over to the potential customer. An innovative solution needed to be developed and deployed quickly.
B60 was tasked with becoming the mobile experts for Immedia and to build a powerful market proposition.

Immedia wanted to identify a way of bringing brands and fans (consumers) together utilising mobile technology. Their main objective was to deliver a viable market proposition utilising a technical solution.

They wanted to improve their post-event business model and give their clients a 360 degree view of the conferences, improving the overall user experience.
JD’s primary aim was to build a stronger relationship with customers and engage their mobile audience further.

They wanted to increase users’ time spent in app and expose them to engaging brand messages.


Their primary aim was to build a stronger relationship with customers and differentiate their app from rival food franchises.




This complex system held information vital for a successful sale, yet it limited the ability of Brother representatives to pull together a proposal on demand.

Instead, they had to go back to base, extract the relevant data, write a proposal and then e-mail it back over to the potential customer. An innovative solution needed to be developed and deployed quickly.
Following the programs via the hard copy written materials was a painstaking process which, whilst under the stress of following calorie restricted diets, resulted in many people abandoning the programs.

Forever Living required an engaging app which made their programs easier and more fun to follow.


The Marine Antiquities Scheme (MAS), which is funded by The Crown Estate and supported by The British Museum and Wessex Archaeology, required an app to make this recording process easier and quicker than before.
The GAA wanted to improve the app’s UX, fix a number of bugs and make the app more engaging for their large customer base.


On behalf of the Children’s Liver Disease Foundation (CLDF), the university wanted to develop an app for young people with liver disease moving from children’s to adult health services.





TMC required native iOS and Android apps which allowed them to add more features and give them the flexibility to drive further user engagement moving forwards.

The objective for the product was to create a marketplace that would help facilitate the connection of house buyers with the right properties and thus remove the need for estate agents and their fees.

This required an application that could walk sellers through the listing process and provide users with a number of useful features.

Results

  • Built out an effective business case
  • Quickly established a key value proposition
  • Demonstrated a MVP (Minimal Viable Product) model
  • Aligned deliverables to business needs clearly
  • Ability to collaboratively go about rapid deployment of mobile/digital projects
  • Successful agile training

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Some of the techniques we showed Vodafone’s employees have been installed throughout the company and it prepared them for digital transformation and disruption in the telecommunications sector.

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  • KPIs clearly defined in alignment to business and digital objectives
  • User personas analysed and refined
  • Successful hypothesis and user guerrilla testing
  • Full development of UCD based on data analysis
  • UX and UI changes have contributed to the significant increase in conversions and improved usability

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The implementation process is still ongoing but the early impacts are very encouraging. Engagement levels across the website and social media are on the rise along with the qualitative metric of employee satisfaction with the offering.

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Phase one of the roadmap has already been delivered, with the first iteration of Forever F.I.T. being launched. It has received excellent feedback from users, attracting nearly all 5 star ratings on both app stores.

Phase two is currently in development and will introduce an additional product range to the application to increase its value to users and Forever’s sales people alike. Phase three is prepped and ready to go, focusing on increasing user engagement and retention by utilising analytics to pinpoint areas for improvement and pain points within the product.

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As a result of the consultative session, BPP are now putting our ideas and designs into practice and engaging their audience on-site.

They have developed an innovative tablet solution, providing potential students with useful course and programme takeaways.

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By allowing faster reporting and faster decision making by the customer, B60’s Brother sales app has significantly improved conversion rates in the field. This application has now been deployed in 19 Languages around the world, improving efficiency and increasing profits.

Sales reps are now able to process sales and write up new business through their iPad’s ‘always on’ 3/4G link, allowing them to move on to the next opportunity without ‘checking in’ and increasing their overall efficiency.

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  • Technical specification for a platform to be taken to market as a proposition
  • A future roadmap for additional features to be added
  • Product has been taken to market by a number of brands already, with high levels of engagement being experienced and extremely positive reviews

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As a result of these strategy workshops, ‘Will It Make The Boat Go Faster?’ has implemented a scalable and robust mobile strategy.

They have developed a cutting-edge mobile roadmap and their strategy continues to be refined and improved.

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JD X Radio has given the sports fashion retailer a digital channel that not only improves brand visibility but also engages customers and enhances the loyalty between the company and consumer.

It has differentiated JD from their rival competition and provided a better understanding of their customer base.

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The updated mobile app, which has now been deployed in three different languages, has provided the fast food giants with a digital channel that not only improves brand visibility but also engages customers and enhances the loyalty between the company and consumer.

It has differentiated Subway from their rival competition and provided a better understanding of their customer base.

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By allowing faster reporting and faster decision making by the customer, B60’s Brother sales app has significantly improved conversion rates in the field. This application has now been deployed in 19 Languages around the world, improving efficiency and increasing profits.

Sales reps are now able to process sales and write up new business through their iPad’s ‘always on’ 3/4G link, allowing them to move on to the next opportunity without ‘checking in’ and increasing their overall efficiency.

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With the convenient and interactive features available within the app, users can now stay motivated, achieve their best results and follow their favourite Forever Living program wherever they go.

By taking an existing process and digitising it, the Forever F.I.T. app makes the F.I.T. program easier to follow, thus achieving important real world results by helping people lose weight and be healthier than ever before. It has become a potent tool for Forever Living products.

As well as driving revenue through increased success within the Forever F.I.T programs, the app delivers return by providing greater insights on the customers’ needs. By leveraging their multi-level business model Forever's sales people have access to their customers through the app’s chat feature, giving them a greater understanding of their needs. Through this, substantial extra revenue can be realised.

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The MAS app has provided a smart way to record findings, both protecting and improving our knowledge of the underwater cultural heritage. Users can now rapidly record, upload and subsequently access these discoveries via the MAS website.

In the long run, the app will allow the underwater cultural heritage to be recorded and disseminated, and will help with protection on behalf of future generations.

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  • The GAA app’s ratings and reviews saw huge improvements
  • Downloads have amassed over 500,000
  • Overall improvement to UX and UI
  • A much more engaging digital experience for GAA fans

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The resulting app has received five star reviews in the app stores and is enabling young people with liver disease to move seamlessly from children’s to adult health services.

It ensures hospital appointments are never missed and has become an important and ground-breaking tool for people suffer from the disease.

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  • Enhanced UX and flexibility to add new features
  • Increase in app store downloads
  • Acquisition of leading supermarket and national bakery chain

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Still at its initial stages, there have been hundreds of downloads in the app’s early weeks with properties being added thick and fast.

The first property was added within a week and thousands of pounds worth of revenue have already been generated through advertising.

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